Edward Ruscha

Ruscha achieved recognition for paintings incorporating words and phrases and for his many photographic books, all influenced by the deadpan irreverence of the Pop Art movement. His textual, flat paintings have been linked with both the Pop Art movement and the Beat Generation.

While in school in 1957, Ruscha chanced upon then unknown Jasper Johns' Target with Four Faces in the magazine Print and has credited Johns's work as a source of inspiration for his change of interest from graphic arts to painting. He was also impacted by John McLaughlin's paintings, the work of H.C. Westermann, Arthur Dove's 1925 painting Goin' Fishin', Alvin Lustig's cover illustrations for New Directions Press, and much of Marcel Duchamp's work. In a 1961 tour of Europe, Ruscha came upon more works by Johns and Robert Rauschenberg, R. A. Bertelli's Head of Mussolini, and Ophelia by Sir John Everett Millais. Some critics point out the influence of Edward Hopper's Gas (1940) in Ruscha's 1963 oil painting, Standard Station, Amarillo, Texas. To the question of influence, Ruscha has said, "Art has to be something that makes you scratch your head."

Although Ruscha denies this in interviews, the vernacular of Los Angeles and Southern California landscapes contributes to the themes and styles central to much of Ruscha's paintings, drawings, and books. Examples of this include the publication Every Building on the Sunset Strip (1966), a book of continuous photographs of a two and one half mile stretch of the 24 mile boulevard. In 1973, following the model of Every Building on the Sunset Strip, he photographed the entire length of Hollywood Boulevard with a motorized camera. Also, paintings like Standard Station (1966), Large Trademark (1962), and Hollywood (1982) exemplify Ruscha's kinship with the Southern California visual language. Two of these paintings, Standard and Large Trademark were emulated out of car parts in 2008 by Brazilian photographer Vik Muniz as a commentary on Los Angeles and its car culture. His work is also strongly influenced by the Hollywood film industry: the mountain in his Mountain Series is a play on the Paramount Pictures logo; Large Trademark with Eight Spotlights (1962) depicts the 20th Century Fox logo, while the dimensions of this work are reminiscent of a movie screen; in his painting The End (1991) these two words, which comprised the final shot in all black-and-white films, are surrounded by scratches and streaks reminiscent of damaged celluloid. Also, the proportions of the Hollywood print seems to mimic the Cinemascope screen (however, to make the word "Hollywood", Ruscha transposed the letters of the sign from their actual location on the slope of the Santa Monica Mountains to the crest of the ridge). Ruscha completed Large Trademark with Eight Spotlights in 1961, one year after graduating from college. Among his first paintings (SU (1958–1960), Sweetwater (1959)) this is the most widely known, and exemplifies Ruscha's interests in popular culture, word depictions, and commercial graphics that would continue to inform his work throughout his career. Large Trademark was quickly followed by Standard Station (1963) and Wonder Bread (1962). In Norm's, La Cienega, on Fire (1964), Burning Gas Station (1965–66), and Los Angeles County Museum of Art on Fire (1965–68), Ruscha brought flames into play. In 1966, Ruscha reproduced Standard Station in a silkscreen print using a split-fountain printing technique, introducing a gradation of tone in the background of the print, with variations following in 1969 (Mocha Standard, Cheese Mold Standard with Olive, and Double Standard). In 1985, Ruscha begins a series of "City Lights" paintings, where grids of bright spots on dark grounds suggest aerial views of the city at night. More recently, his "Metro Plots" series chart the various routes that transverse the city of Los Angeles by rendering schematized street maps and blow-ups of its neighborhood sections, such as in Alvarado to Doheny (1998). The paintings are grey and vary in their degrees of light and dark, therefore appearing as they were done by pencil in the stippling technique. A 2003 portfolio of prints called Los Francisco San Angeles shows street intersections from San Francisco and LA juxtaposed one over the other.

As with Andy Warhol and Roy Lichtenstein, his East Coast counterparts, Ruscha's artistic training was rooted in commercial art. His interest in words and typography ultimately provided the primary subject of his paintings, prints and photographs. The very first of Ruscha's word paintings were created as oil paintings on paper in Paris in 1961. He began to isolate monosyllables — ACE, BOSS, HONK, OOF — without additional imagery against solid backgrounds. Since 1964, Ruscha has been experimenting regularly with painting and drawing words and phrases, often oddly comic and satirical sayings alluding to popular culture and life in LA. When asked where he got his inspiration for his paintings, Ruscha responded, "Well, they just occur to me; sometimes people say them and I write down and then I paint them. Sometimes I use a dictionary." From 1966 to 1969, Ruscha painted his "liquid word" paintings: Words such as Adios (1967), Steel (1967–9) and Desire (1969) were written as if with liquid spilled, dribbled or sprayed over a flat monochromatic surface. His gunpowder and graphite drawings (made during a period of self-imposed exile from painting from 1967 to 1970) feature single words depicted in a trompe l'oeil technique, as if the words are formed from ribbons of curling paper. Experimenting with humorous sounds and rhyming word plays, Ruscha made a portfolio of seven mixed-media lithographs with the rhyming words, News, Mews, Pews, Brews, Stews, Dues, News (1970). In the 1970s, Ruscha, with Barbara Kruger and Jenny Holzer, among others, began using entire phrases in their works, thereby making it a distinctive characteristic of the post-Pop Art generation. During the mid-1970s, he made a series of drawings in pastel using pithy phrases against a field of color. He also congregated with artists including George Condo. In the early 1980s he produced a series of paintings of words over sunsets, night skies and wheat fields. In the photo-realist painting Brave Men Run In My Family (1988), part of the artist's "Dysfuntional Family" series, Ruscha runs the text over the silhouetted image of a great, listing tall ship; the piece was a collaboration with fellow Los Angeles artist Nancy Reese (she did the painting, he the lettering). In a series of insidious small abstract paintings from 1994 to 1995, words forming threats are rendered as blank widths of contrasting color like Morse code. Later, words appeared on a photorealist mountain-range series which Ruscha started producing in 1998. For these acrylic-on-canvas works, Ruscha pulled his mountain images either from photographs, commercial logos, or from his imagination. From 1980, Ruscha started using an all-caps typeface of his own invention named "Boy Scout Utility Modern" in which curved letter forms are squared-off (as in the Hollywood Sign) This simple font is radically different from the style he used in works such as Honk (1962). Beginning in the mid-1980s, in many of his paintings black or white 'blanks' or 'censor strips' are included, to suggest where the 'missing' words would have been placed. The 'blanks' would also feature in his series of Silhouette, Cityscapes or 'censored' word works, often made in bleach on canvas, rayon or linen.

Paintings like Angry Because It's Plaster, Not Milk (1965) and Strange Catch for a Fresh Water Fish (1965) are exemplary works from Ruscha's group of paintings from the mid-1960s that take the strict idea of literal representation into the realm of the absurd. This body of work is characterized by what the artist termed "bouncing objects, floating things," such as a radically oversized red bird and glass hovering in front of a simple background in the work and have a strong affinity to Surrealism, a recurring theme in the artist's career. The fish plays a prominent role throughout the series and appears in nearly half of the paintings. Another frequent element is Ruscha's continuous depiction of a graphite pencil – broken, splintered, melted, transformed.

In his drawings, prints, and paintings throughout the 1970s, Ruscha experimented with a range of materials including gunpowder, vinyl, blood, red wine, fruit and vegetable juices, axle grease, chocolate syrup, tomato paste, bolognese sauce, cherry pie, coffee, caviar, daffodils, tulips, raw eggs and grass stains. Stains, an editioned portfolio of 75 stained sheets of paper produced and published by Ruscha in 1969, bears the traces of a variety of materials and fluids. In the portfolio of screenprints News, Mews, Pews, Brews, Stews, Dues (1970), produced at Editions Alecto, London, rhyming words appear in Gothic typeface, printed in edible substances such as pie fillings, bolognese sauce, caviar, and chocolate syrup. Ruscha has also produced his word paintings with food products on moiré and silks, since they were more stain-absorbent; paintings like A Blvd. Called Sunset (1975) were executed in blackberry juice on moiré. However, these most vibrant and varied organic colorings usually dried to a range of muted greys, mustards and browns. His portfolio Insects (1972) consists of six screen prints – three on paper, three on paper-backed wood veneer, each showing a lifelike swarm of a different meticulously detailed species. For the April 1972 cover of ARTnews, he composed an Arcimboldo-like photograph that spelled out the magazine's title in a salad of squashed foods. Ruscha's Fruit Metrecal Hollywood (1971) is an example of the artist's use of unusual materials, this silkscreen of the "Hollywood" sign is rendered in apricot and grape jam and the diet drink Metrecal on paper.

Notably different from many of Ruscha's works of the same period, most obviously in its exclusion of text, his series of Miracle pastel drawings from in the mid-1970s show bright beams of light burst forth from skies with dark clouds. An overall glow is created by the black pastel not being completely opaque, allowing the paper to shine through. In the 1980s, a more subtle motif began to appear, again in a series of drawings, some incorporating dried vegetable pigments: a mysterious patch of light cast by an unseen window that serves as background for phrases such as WONDER SICKNESS (1984) and 99% DEVIL, 1% ANGEL (1983). By the 1990s, Ruscha was creating larger paintings of light projected into empty rooms, some with ironic titles such as An Exhibition of Gasoline Powered Engines (1993).

Ruscha's first major public commissions include a monumental mural at the Museum of Contemporary Art, San Diego (1966) and a seventy-panel, 360-degree work for the Great Hall of Denver Public Library in Colorado (1995). Created as part of a public-art commission, The Back of Hollywood (1976–77) was made from a large sheet of sateen on a billboard and situated opposite the Los Angeles County Museum of Art, designed to be read in the rear-view mirror of a moving car. In 1985 Ruscha was commissioned to design a series of fifty murals, WORDS WITHOUT THOUGHTS NEVER TO HEAVEN GO (a quotation from Hamlet), for the rotunda of Miami–Dade Public Library (now the Miami Art Museum) in Florida, designed by architects Philip Johnson and John Burgee. In 1989, Ruscha decorated a pool for his brother Paul at his house in Studio City, Los Angeles, with a supersized luggage label: on a black tiled background are the words Name, Address and Phone, complete with dotted lines. In 1998, Ruscha was commissioned to produce a nearly thirty-foot high vertical painting entitled PICTURE WITHOUT WORDS, for the lobby of the Harold M. Williams Auditorium of the Getty Center. He produced another site-specific piece, three 13-by-23-foot panels proclaiming Words In Their Best Order, for the offices of Gannett Company publishers in Tysons Corner, Virginia, in 2002. The artist was later asked by the M. H. de Young Memorial Museum to create two large-scale paintings that flank his A Particular Kind of Heaven (1983), which is in the museum's collection, to form a spectacular, monumental triptych. For his first public commission in New York in 2014, Ruscha created the hand-painted mural Honey, I Twisted Through More Damn Traffic Today for a temporary installation at the High Line. In 2008, Ruscha was among four text-based artists that were invited by the Whitechapel Gallery to write scripts to be performed by leading actors; Ruscha's contribution was Public Notice (2007). To celebrate the San Francisco Museum of Modern Art (SFMOMA)'s 75th anniversary, Ruscha was one of the artists invited to collaborate with the museum on a limited-edition of artist-designed T-shirts. Ruscha is regularly commissioned with works for private persons, among them James Frey (Public Stoning, 2007), Lauren Hutton (Boy Meets Girl, 1987), and Stella McCartney (Stella, 2001). In 1987, collector Frederick Weisman had Ruscha paint the exterior of his private plane, a Lockheed JetStar. The summer 2012 campaign of L.A.-based fashion label Band of Outsiders featured Polaroid shots of Ruscha. In 2020, Ruscha produced the cover art and typography of Paul McCartney's album McCartney III. In 2022, he teamed up with (RED) and Gagosian Gallery to create a limited-edition silk twill scarf—featuring his drawing Science Is Truth Found (1986)—to help provide more equitable access to COVID-19 relief. In 2023 he created the cover art for the Beatles single "Now and Then."

Between 1962 and 1978, Ruscha produced sixteen small artist's books:

Twentysix Gasoline Stations, 1963 Various Small Fires, 1964 Some Los Angeles Apartments, 1965 Every Building on the Sunset Strip, 1966 Thirtyfour Parking Lots, 1967 Royal Road Test, 1967 (with Mason Williams and Patrick Blackwell) Business Cards, 1968 (with Billy Al Bengston) Nine Swimming Pools and a Broken Glass, 1968 Crackers, 1969 (with Mason Williams) Real Estate Opportunities, 1970 Babycakes with Weights, 1970 A Few Palm Trees, 1971 Records, 1971 Dutch Details, 1971 Colored People, 1972 Hard Light, 1978 (with Lawrence Weiner) Later book projects include:

Country Cityscapes, 2001 ME and THE, 2002 Ed Ruscha and Photography, 2004 (with Sylvia Wolf) OH / NO, 2008 Dirty Baby, 2010 (with Nels Cline and David Breskin) In 1968, Ruscha created the cover design for the catalogue accompanying a Billy Al Bengston exhibition at the Los Angeles County Museum of Art. For the "Documenta 5" catalogue in 1972, he designed an orange vinyl cover, featuring a "5" made up of scurrying black ants. In 1978, he designed the catalogue "Stella Since 1970" for the Modern Art Museum of Fort Worth. Leave Any Information at the Signal, a volume of Ruscha's writings, was published by MIT Press in 2002. In 2010, Gagosian Gallery and Steidl published Ruscha's version of Jack Kerouac's novel On the Road in an edition of 350. Ruscha's artist books have proved to be deeply influential, beginning with Bruce Nauman's Burning Small Fires (1968), for which Nauman burned Ruscha's Various Small Fires and Milk (1964) and photographed the process. More than forty years later, photographer Charles Johnstone relocated Ruscha's Twentysix Gasoline Stations in Cuba, producing the portfolio Twentysix Havana Gasoline Stations (2008). A recent homage is One Swimming Pool (2013) by Dutch artist Elisabeth Tonnard, who re-photographed one of the photographs from Ruscha's Nine Swimming Pools and a Broken Glass (1968) and enlarged it to the size of a small swimming pool, consisting of 3164 pages the same size as the pages in Ruscha's original book. The pages of this 'pool on a shelf' can be detached to create the life-size installation.

Photography has played a crucial role throughout Ruscha's career, beginning with images he made during a trip to Europe with his mother and brother in 1961, and most memorably as the imagery for more than a dozen books that present precisely what their titles describe. His photographs are straightforward, even deadpan, in their depiction of subjects that are not generally thought of as having aesthetic qualities. His "Products" pictures, for example, feature boxes of Sunmaid raisins and Oxydol detergent and a can of Sherwin Williams turpentine in relatively formal still lifes. Mostly devoid of human presence, these photographs emphasize the essential form of the structure and its placement within the built environment. Ruscha's photographic editions are most often based on his conceptual art-books of same or similar name. Ruscha re-worked the negatives of six of the images from his book Every Building on Sunset Strip. The artist then cut and painted directly on the negatives, resulting in photographs that have the appearance of a faded black-and-white film. The Tropical Fish series (1974–75) represents the first instance where the photographic image has been directly used in his graphic work, where Ruscha had Gemini G.E.L.'s house photographer Malcolm Lubliner make photographs of a range of common domestic objects.

In the 1970s, Ruscha also made a series of largely unknown short movies, such as Premium (1971) and Miracle (1975). With the assistance of a Guggenheim Fellowship, Ruscha arranged in Premium a scenario which he first projected in his photo-book Crackers from 1969 and subsequently transformed into a film which features Larry Bell, Leon Bing, Rudi Gernreich, and Tommy Smothers. Miracle contains the essence of the artist's same-named painting, inasmuch as the story is told of a strange day in the life of an auto mechanic, who is magically transformed as he rebuilds the carburetor on a 1965 Ford Mustang. The movie features Jim Ganzer and Michelle Phillips. In 1984, he accepted a small role in the film Choose Me directed by his friend Alan Rudolph, and in 2010, he starred in Doug Aitken's film Sleepwalkers. Artist Tom Sachs' 2018 short film Paradox Bullets stars Ruscha in the role of a hiker lost in the desert and guided only by the voice of Werner Herzog. Ruscha was featured in Michael Blackwood's film documentary American Art in the Sixties. He appeared in L.A. Suggested by the Art of Edward Ruscha, a 1981 documentary by Gary Conklin shot at the artist's studio and desert home. Interviews with Ruscha are included in the documentaries Dennis Hopper: The Decisive Moments (2002), Sketches of Frank Gehry (2005), The Cool School (2008), Iconoclasts (2008), and How to Make a Book with Steidl (2010), among others.

In 1962 Ruscha's work was included, along with Roy Lichtenstein, Andy Warhol, Robert Dowd, Phillip Hefferton, Joe Goode, Jim Dine, and Wayne Thiebaud, in the historically important and ground-breaking New Painting of Common Objects, curated by Walter Hopps at the Pasadena Art Museum. This exhibition is historically considered one of the first "Pop Art" exhibitions in America. Ruscha had his first solo exhibition in 1963 at the Ferus Gallery in Los Angeles. In 1966, Ruscha was included in "Los Angeles Now" at the Robert Fraser Gallery in London, his first European exhibition. In 1968, he had his first European solo show in Cologne, Germany, at Galerie Rudolf Zwirner. Ruscha joined the Leo Castelli Gallery in 1970 and had his first solo exhibition there in 1973.