Artwork
Untitled
Untitled is a poster by Electric (Cinema) Printing Co. Ltd.. It dates from 1936 and is held in the collection of the Victoria and Albert Museum.
About this work
Overview
This letterpress poster, printed on bright yellow paper with red and black lettering, announces the Variety programme for the Alexandra Theatre in Hull beginning 17 February 1936. Produced by Electric (Cinema) Printing Co. Ltd., the sheet functions as a playbill, listing the evening’s entertainment and ticket information in a straightforward, attention‑grabbing layout.
Subject & Meaning
The poster’s purpose is purely promotional, informing potential audiences of the diverse acts scheduled for the week. It names performers such as pianist Margot Joyce accompanying Eric Randolph, the troupe The Great Cingalee, and a series of musical and comedy acts, thereby reflecting the popular variety entertainment culture of mid‑1930s Britain.
Technique & Style
Printed by letterpress, the design relies on bold block type and contrasting red borders to separate each act. The use of a single vivid background colour—yellow—enhances legibility and visual impact, while the compact arrangement of text into boxed sections suggests a rapid production process aimed at maximum visibility in public spaces.
History & Provenance
Issued by the Electric (Cinema) Printing Co. Ltd., a commercial printer active in the interwar period, the poster served the Alexandra Theatre, later known as the Hull New Alexandra Theatre. It documents a specific week’s programme and provides a snapshot of regional theatrical programming just before the outbreak of World War II.
Artist & collection
Artist
Electric (Cinema) Printing Co. Ltd.
These three posters from London’s Electric Printing Co. capture the bold, streamlined look of 1930s British screen ads—thick ink, simple shapes, and a taste of Art Deco flair. One untitled 1935 piece shows a cinema…
