Artwork
Untitled
Untitled is a poster by Electric (Cinema) Printing Co. Ltd.. It is held in the collection of the Victoria and Albert Museum. This poster advertises a variety show at the New Theatre in Crewe, featuring a diverse lineup of performers.
About this work
Overview
This poster advertises a variety show at the New Theatre in Crewe, featuring a diverse lineup of performers. It is a letterpress print on yellow paper, using red and black ink to create a visually striking design.
Subject & Meaning
The poster promotes 'A Melange of Magic' with Jasper Maskelyne's magic acts as the main attraction, alongside other performers including contortionists, comedians, and musicians. The variety of acts suggests a lively and eclectic entertainment program.
Technique & Style
The poster's design is characterized by bold typography and sharp color contrasts. The text is arranged in blocks, creating a clear hierarchy of information with Jasper Maskelyne's name prominently displayed.
History & Provenance
The poster dates to the week starting October 21, with the exact year unspecified. It was printed using letterpress techniques, a common method for poster production at the time.
Artist & collection
Artist
Electric (Cinema) Printing Co. Ltd.
These three posters from London’s Electric Printing Co. capture the bold, streamlined look of 1930s British screen ads—thick ink, simple shapes, and a taste of Art Deco flair. One untitled 1935 piece shows a cinema…
