Artwork

Moriond

Moriond, by Marie-Louise Carven, 1963
Moriond, by Marie-Louise Carven, 1963

Moriond is a drawing by Marie-Louise Carven. It dates from 1963 and is held in the collection of the Palais Galliera - Musée de la Mode de la Ville de Paris.

About this work

Overview

The work is part of the Museum of Ethnography’s collection and exemplifies Carven’s focus on elegant, wearable silhouettes for petite clients.

Created circa 1963, *Moriond* is a fashion illustration by French designer Marie‑Louise Carven. The drawing depicts a woman wearing a long, deep‑red coat with a high collar and a row of front buttons, her hair styled up and a small object held in her right hand. The work is part of the Museum of Ethnography’s collection and exemplifies Carven’s focus on elegant, wearable silhouettes for petite clients.

Subject & Meaning

The figure in the sketch embodies the refined, understated femininity that Carven championed in her ready‑to‑wear lines. The striking red coat draws attention to the garment’s structure and drape, while the modest background keeps the emphasis on the clothing as a statement of personal style rather than narrative context.

Technique & Style

Carven employed swift, gestural lines to suggest the coat’s volume and movement, allowing the texture of the fabric to emerge through minimal shading. The loose drawing technique conveys immediacy, capturing the essence of the design without detailed rendering, a method typical of mid‑century fashion illustration.

History & Provenance

Founded in 1945, Carven’s fashion house was among the first to bridge haute couture and ready‑to‑wear, introducing a prêt‑à‑porter line that broadened access to high‑quality design. *Moriond* reflects this transitional period and was later acquired by the Museum of Ethnography, where it remains on display as part of the institution’s fashion holdings.

Artist & collection

Portrait of Marie-Louise Carven

Artist

Marie-Louise Carven

Marie-Louise Carven (31 August 1909 – 8 June 2015), born Carmen de Tommaso, was a French fashion designer who founded the house of Carven in 1945.