Artwork
AIGA 1937 Printing for Commerce Exhibition
AIGA 1937 Printing for Commerce Exhibition is a print by The American Institute of Graphic Arts. It dates from 1937 and is held in the collection of the Victoria and Albert Museum. This poster invited visitors to the 1937 Printing for Commerce Exhibition, an event showcasing printed materials.
About this work
Below, it lists an exhibition called *Printing for Commerce*, sponsored by *The American Institute of Graphic Arts*.
This poster is mostly black and white with bold, clean text. The words “AIGA 1937” sit at the top in big, uneven letters with a yellow splash behind them. Below, it lists an exhibition called *Printing for Commerce*, sponsored by *The American Institute of Graphic Arts*. The colors shift between black, brown, and cream stripes, making the text stand out.
The poster looks like an old invitation—simple, no images, just words. It’s all about advertising a show for printed work in 1937. The design is straightforward, with no fancy details.
If you like this style, check out The American Institute of Graphic Arts.
Overview
This poster invited visitors to the 1937 Printing for Commerce Exhibition, an event showcasing printed materials.
Subject & Meaning
The poster promotes an exhibition on commercial printing, highlighting the work of the American Institute of Graphic Arts.
Technique & Style
The design features bold, uneven typography and a striped color scheme, alternating between black, brown, and cream, with a yellow accent behind the title.
History & Provenance
The poster was created for an exhibition organized by The American Institute of Graphic Arts in 1937.
Artist & collection
Artist
The American Institute of Graphic Arts
The American Institute of Graphic Arts put together this 1937 print show to spotlight how design could help businesses sell things.
