Artwork
We Only Feel The Chains When We Start To Move

We Only Feel The Chains When We Start To Move is a poster by Martin Walker. It dates from 1976 and is held in the collection of the Victoria and Albert Museum.
About this work
Overview
Created in 1976 by British artist Martin Walker, this poster presents a stylised procession of three figures linked by blue chains. The composition is set against a vivid green field, with the figures rendered in flat, dark brown silhouettes. The work is part of the Victoria and Albert Museum’s collection and is displayed as an example of graphic poster art from the mid‑1970s.
Subject & Meaning
The image depicts three individuals marching in a line, their arms outstretched, each bound by a chain that encircles both arms and legs. The accompanying slogan, “WE ONLY FEEL THE CHAINS WHEN WE START TO MOVE,” suggests a commentary on the paradox of freedom and constraint, implying that limitations become apparent only when one attempts to act.
Technique & Style
Walker employs a minimalist graphic approach, using bold, flat colours and simplified shapes to convey the figures. The contrast between the bright green background and the dark brown silhouettes heightens visual impact, while the blue chains provide a striking accent. The poster’s typographic treatment is straightforward, with the statement rendered in large, uppercase lettering at the top.
History & Provenance
The poster was produced in 1976, a period marked by experimental graphic design and socially engaged art in the United Kingdom. It entered the Victoria and Albert Museum’s holdings as part of the museum’s effort to document poster art of the era. The piece remains in the museum’s permanent collection, accessible to researchers and visitors.
Artist & collection
Artist
British designer Martin Walker turned bold typography and stark slogans into rallying cries on 1970s protest posters.



















