Artwork
The Philosopher's Stone
The Philosopher's Stone is a poster by Dangerfield Printing Co. Ltd.. It dates from 1903 and is held in the collection of the Victoria and Albert Museum.
About this work
The poster is a full-color lithographic print, which was a common technique used for advertising at that time.
This poster is from around 1903.
It was made to advertise a magical show.
The show was called The Philosopher's Stone, and it was performed at Egyptian Hall.
You can find this poster at the Victoria and Albert Museum.
The poster is a full-color lithographic print, which was a common technique used for advertising at that time.
This technique allowed for mass production of colorful posters.
Check out the Victoria and Albert Museum to learn more.
Overview
This early twentieth‑century poster was produced to promote Nevil Maskelyne’s theatrical spectacle, The Philosopher’s Stone, staged at London’s Egyptian Hall. Dated to around 1903, the work exemplifies the vibrant commercial graphics that adorned the city’s streets during the period.
Subject & Meaning
The image advertises a ‘sensational magical romance,’ suggesting a blend of illusion, narrative drama, and exotic themes that were popular in Edwardian entertainment. The title alludes to the legendary alchemical substance, invoking mystery and transformation to attract audiences.
Technique & Style
Executed as a full‑colour lithograph, the poster employs the multi‑stone printing process that allowed for bright, saturated hues and fine detail. Lithography was the dominant method for mass‑produced visual advertising at the turn of the century, enabling wide distribution of eye‑catching designs.
History & Provenance
After its original circulation, the poster entered the collection of the Victoria and Albert Museum, where it is preserved as part of the institution’s holdings on graphic design and popular culture. Its acquisition reflects the museum’s interest in documenting commercial art forms of the early 1900s.
Context
The Egyptian Hall, a venue known for spectacular shows and curiosities, hosted a range of magical performances that catered to a public fascinated by the supernatural and scientific progress. Posters such as this one functioned as both advertisement and visual spectacle, contributing to the hall’s reputation as a centre of popular amusement.
Artist & collection
Artist
London’s Dangerfield Printing Co. Ltd. turned out eye-catching posters in the late 1800s and early 1900s, from the Richmond Theatre’s 1901 showbill to the 1891 poster and the 1903 “The Philosopher’s Stone.” They also…
